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About A Choice Insurance

Specialist motor insurance broker.
Over 1 million insurance policies sold.
Established in 1999.
Premium Choice Pendeford House

What we do

A Choice is a leading insurance broker based in Wolverhampton, West Midlands. We specialise in offering insurance solutions to a wide range of drivers, including learners, young drivers, drivers with motoring convictions and those in higher-risk groups.

We work with a panel of the UK’s top insurers to help find you suitable car insurance. We do the hard work, to ensure you have access to great deals. If you are struggling to get insurance at a competitive price from other insurers, A Choice could help.

Over 1 million insurance policies sold
We've raised more than £40,000 for charities
Celebrating 25 years in insurance

Experience matters

Established in 1999, A Choice is part of the Premium Choice group which was set up by entrepreneurs Mark Woods and Richard Dornan who have over 50 years’ worth of insurance experience between them.

We have sold over 1 million policies and employ a team of car enthusiasts and insurance specialists, who are all passionate about providing our customers with great service.

Buying insurance through us means you can be confident you’re getting the right insurance at the right price.

model cars on table in Premium Choice reception
seating area Premium Choice reception
Premium Choice Pendeford House front entrance

What our customers say on Trustpilot

Consumer protection

A Choice is a trading name of Premium Choice Limited, an independent insurance broker that is registered in England. Registration number 3845329.

Premium Choice Limited is authorised and regulated by the Financial Conduct Authority (FCA) number 312245.  You can check this on the FCA’s website.  Premium Choice Limited is also covered by the Financial Services Compensation Scheme.  For more information, see the FSCS website.

More information

We have a dedicated Help Station that answers the most common questions our customers have.  However, if you can’t find the information you need, visit our Contact page and we’ll be happy to help.

wing mirror wall lights in Premium Choice reception

Working for us

From graduates to experts in their field, we offer people the opportunity to have a number of different roles at every stage of their career. We're proud to say A Choice is a great place to work.

Our values

At A Choice, we're constantly looking at ways to improve the customer journey. We use a customer-focused mission statement, which represents the key values we use in our work.

A Choice blog

Read the latest A Choice news. Find out about industry news, the latest trends in motor insurance and the work we do within our local community.
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A Choice Head Office

Pendeford House
Pendeford Business Park

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