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Our values |

Customer focused
Kindness
Excellence
Integrity
Accountability
Innovative

We’re big believers in keeping our employees engaged – that’s why team ethic plays a fundamental part in all areas of our business.

We always explain the reasons behind new incentives, and listen to the feedback we’re given from employee council meetings in order to improve the working environment for our staff.

With approximately 180 employees and counting, we’re always looking for dynamic, passionate and dedicated people to join our team.

premium choice directors outside Pendeford House
Premium Choice Directors
Premium Choice team at the top of Scafell Pike
Climbing Scafell Pike
Premium Choice staff Ben Nevis summit
Ben Nevis summit

Can-do attitude

At A Choice, we never stand still. We’re continually looking for ways to change our processes and procedures and to improve the customer journey. That’s why it’s essential that all our team members are working towards the same goals with a positive, can-do attitude – it’s what helps us grow. Our values.

There are a few main components we look for in individuals to help us achieve this goal:

  • A ‘can-do’ attitude
  • A desire to achieve
  • A willingness to work hard
  • A strong sense of motivation
  • An interest in innovation

C

Customer Centric

Customer satisfaction is at the forefront of our objectives and achievements

H

Human

We treat each other and customers alike with both dignity and respect, ensuring that a personalised service is offered to our clients.

O

Open

We are open, honest and transparent and involve others in our work.

I

Innovative

That we apply original, creative thoughts and solutions that inspire others around us.

C

Collaborative

We consider ourselves to be equals, who are working together towards a common goal, sharing our ideas whilst celebrating success.

E

Energised

That we are positive and enthusiastic in our approach to making progress.

S

Specialists

That we are both professionals and leaders in our field, who are empowered and inspire others.