Premium Choice Staff Climb Ben Nevis for Charity

On Sunday 28th April, staff of car insurance broker Premium Choice climbed to the top of Britain’s tallest Mountain, Ben Nevis. The team are raising money for Birmingham Heartlands Hospital and Dementia UK. More than £1600 has been raised so far for ‘Operation Ben Nevis’.

Performance Manager and event organiser Darren Nally said:

 “The wife of the one of the managers at Premium Choice has leukaemia, and the staff of Birmingham Heartlands Hospital have been really good to her. It’s local too.”

19 ambitious climbers took the tough challenge climbing over 4400 feet to the mountain’s summit in around 7- 8 hours. The mountain track provides some breath-taking views, but the long and demanding walk requires a good head for heights.

Premium Choice team at the start of Ben Nevis
Premium Choice staff on tourist path Ben Nevis
Premium Choice staff walking on the tourist path Ben Nevis

Darren added:

“Ben Nevis is one of the most beautiful places I have ever been to, and we had a fantastic time, but it was also harder than anything I have ever done before.

At the half way point was a beautiful waterfall, 2 hours before it was just dot up on the mountain where we could make out some figures.

One of the biggest challenges were the ‘9 Zig zags.’ They do exactly that and criss-cross across the mountain, gradually getting shorter but steeper.”

As well as the climb, Premium Choice also held a charity quiz night at Fordhouses Cricket and Social Club. Lots of generous prizes were donated by local companies including:


“We had a midweek quiz and curry night at the local cricket club. There was also a raffle and we played some Bingo too. The venue was brilliant, we raised a lot of money for charity and had a lot of fun.”  

Premium Choice staff taking a break on the tourist path Ben Nevis
Premium Choice staff at the top of Ben Nevis in the snow
Premium Choice staff at the summit of Ben Nevis

Raising Money For Charities

Last year, the team climbed Scafell Pike to raise money to get a new wheelchair for Halesowen Resident Harrison Slater. Every Friday, the company has a dress down day, where money is raised for charities chosen by the staff. The group are also planning further charity events to support local projects.

“We are going to take a short break, and then pick something different other than climbing mountains. We would like to do something local again.”     

A huge thank you to everyone that has taken part and donated. There’s still plenty of time to support them and donate.

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